Details: The Vice President of Marketing reports to the CEO and is a member of the Company’s executive team.  He/She will be responsible for providing executive leadership and management of the Company’s marketing organization and inbound and out-bound marketing activities, which include:  online marketing, database marketing, email marketing, and social marketing.  The VP of Marketing will drive the Company’s efforts to position itself as a visionary leader and to achieve its revenue goals.   Responsibilities • Strategic planning including corporate positioning, market and competitive analysis, customer segment selection and penetration plans, and related product positioning. • Oversee marketing communications including branding, public relations, trade shows, and online advertising, email and social media management, and website design and content. • Define and direct marketing programs for demand creation, lead generation and interface with sales VP for lead tracking and management. • Work closely with VP Sales to develop and manage channel strategies and programs. • Oversee product marketing including product launch management, sales training, presentations, sales tools, competitive analysis and general sales support. • Develop and manage the Company’s entire marketing budget. • Develop and track metrics and success criteria for all marketing programs and activities. • Act as spokesperson for the company with press and analysts and at industry events.

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